eKids Global Brand Identity

eKids Global is a compassionate organization driven by a singular mission: to bring about positive change in third-world countries by offering free education, nutritious meals, healthcare, and transportation to children and youth in families struggling with financial constraints. It was inspired by a profound personal experience during a visit to Oaxaca, Mexico. Shockingly, it was revealed that 45% of the child and youth population in the region were either illiterate or had never set foot in a classroom. With a deep understanding of the dire circumstances faced by these families, eKids Global seeks to disrupt the cycle of forced labor that has tragically become the perceived only option for many. By extending crucial aid to these vulnerable families, the organization endeavors to offer a glimmer of hope and a pathway to a brighter future for their children. Knowing that the focus was on children, I drew inspiration from their resilience and the vibrancy of their spirits. The design features bright colors and a soft-edged logo to create a visual identity that exudes warmth, hope, and childlike joy. By infusing the brand with these elements, we aim to communicate not only the seriousness of our mission but also the compassion and care at the heart of eKids Global. The intention is to create a visual language that resonates with both the young beneficiaries and the broader audience, fostering a sense of unity and support for this crucial cause.