Fox Dealer Visual Identity 2023

After four years since I undertook the brand refresh project, Fox Dealer made the strategic decision to undergo a comprehensive overhaul of its brand identity, coupled with a refinement of its iconic logo. This time, the company enlisted the expertise of an external designer to spearhead the creation of a fresh brand identity. The deliverables encompassed a new logo, a vibrant color scheme, a carefully curated font style guide, and captivating imagery samples. My responsibility involved breathing life into the freshly envisioned brand by meticulously crafting compelling marketing assets across all platforms. Employing the comprehensive brand guide, I skillfully extracted key elements, weaving them together to establish a visual identity that seamlessly aligned with the provided guidelines. Through my dedicated contributions, I played a pivotal role in steering Fox Dealer's visual narrative, guaranteeing a smooth transition and sustaining a consistently impactful presence in the market.